Women love LipSense. It is not just any lipstick. LipSense is a semi-permanent lipcolor that is smearproof, waterproof and kissproof and will stay right where you put it for 4 to 18 hour. LipSense offers a beautiful array of colors topped off with one of our many shades of shea butter lip gloss. LipSense is the lip color of choice for many Hollywood stars.